Hero Down the Street
In Less Than 20 Minutes, La Cour’s Audio Can Sharpen a Player’s Mind—and Yours
I understand that confidence is not a feeling.
Confidence is something I earn every single day.
I earn confidence by the things I do—and by the things I choose not to do. Every positive action I take builds my confidence.
Say it out loud.
These words are part of an audio created by Skip La Cour, a world-renowned bodybuilder and trainer who reaches nearly 600,000 followers. By day he guides adults from around the world. As a passion Skip teaches young athletes the simple things that make a big difference.
Skip is a six-time national champion drug-free bodybuilder. At 63, he helps busy executives improve their fitness, mindset, and performance. He has spent more than 35 years coaching successful men to become even more successful—inside and outside the gym.
His life’s work has been building systems and then teaching those systems to build people.
That is his gift.
Like only someone who values “this rep” can, Skip turns complicated ideas into simple to remember practical actions.
Using AI, he created a confidence-building affirmation with three goals:
Efficient.
Personal.
Powerful.
The result is a series of reminders for athletes that reach far beyond sports.
Before practice, look your coaches in the eye and say hello.
After practice, say thank you and goodbye.
When the game becomes difficult, make your body language big.
When the action slows down, create the energy for your team.
When something goes wrong, separate from it and move to the next task.
These are not tricks.
They are disciplines.
They are small actions repeated until they become part of who the athlete is.
This audio crosses between sports. Some of it is football-related. Much of it is about life. All of it reminds us that championship-level people are built through the reps between practices and plays.
More Than an Affirmation
Most affirmations are quick and pithy.
Skip’s creation is different. It is relentless and rhythmic.
Consider it one part affirmation and one part neuro-linguistic meditation.
Listen with your athlete. Say the words out loud. Use the audio before practice, during a drive, or at night after a demanding day.
Best of all, it speaks truth into action in a kid’s voice, making it relatable for athletes learning the principles.
A powerful listen before bed—today, tomorrow, and beyond.
Back In Time
Cue Huey Lewis.
The always creative La Cour trains dads who’ve been coaching kids and chasing the daily schedule — Dads who say, “It’s time to get back in shape.”
We want the cheat code — A clear plan for the right work and nutrition.
Skip has spent decades helping people go back to 1985, or close. For his approach, join La Cour's Facebook Community. Hear Skip’s unique motivational style below—in his voice.
“The Class” Begins August 26th
This fall, the same kind of intentional mindset training for student-athletes and families is coming to Thrive Notes.
The Class is a free, 10-week virtual college success program built around the important skills that are rarely taught in school.
Each Wednesday night, students train perspective like they train the game.
August 26 — Introduction
September 2 — Read
September 9 — Train
September 16 — Give
September 23 — Lock
September 30 — Block
October 7 — Talk
October 14 — Build-On
October 21 — Work-On
October 28 — Self-Authoring
Heroes are not always found on a stadium wall or television screen.
Sometimes they live down the street.
They have spent decades doing the work and learning lessons worth sharing. So, we introduce our kids to them—and then put those lessons to work.
Take 16 minutes this week. Listen together. Live the words.
Thank you, Skip!
On the Adventure,
Greg Moore
Our Team
ThriveWare Inc. transforms athletes, students, and employees through whole-person training and technology.
At ThriveWare, we’re building what the world needs: a new category of technology focused on human development.
Instead of creating apps that compete for attention, we build systems that help people think more clearly, build better habits, and grow over time. Whether serving athletes, students, educators, coaches, or professionals, our platform delivers short, meaningful daily learning experiences that lead to long-term transformation.
Our technology powers a growing family of learning platforms—including Trosky 365, Crossbar 365, Just Start 365, True Mindsets 365, and Four AB’s 365—all built on the same enterprise platform that allows world-class experts to coach and inspire their communities every day.
Grounded in behavioral science and over 1.5 million learning interactions, ThriveWare is proving that small daily decisions produce remarkable long-term outcomes.
Less scrolling. More living.
Learn about our mission. Let’s impact a generation together.